ASO is the term used to describe the optimisation techniques that enable a mobile application to rank well in the various stores (App store and Playstore). It's the SEO of app stores!
RESULTS
TOPÂ 1 & 2
on play and app store
Top ranking in the News categories.
+500K
download since 2020
Greater visibility on app stores and a clearer, more attractive ASO message.
CONTEXT
The media had 3 mobile applications. The aim was to combine these three apps into a single âBrutâ app. A communications plan was created to alert users of the Brut app that a new app would be replacing it.
GOALS
- The ASO must be a channel for promoting the new application and highlighting the app's new features. - Migrate users by making it easier to install the new application.
.png)
.png)
.png)
.png)
.png)
.png)
.png)
