Migration of subscribers from one platform to another.
CONTEXT
The BrutX streaming platform is set to be replaced by the Brut app subscription called Brut.Club.
NEED
Create a landing page to transition users between 2 platforms for the migration of BrutX -> Brut.App
GOALS
- Explain the context of the brand change. - Redirect BrutX subscribers to the Brut app (with the Brut.Club subscription) - Highlight the new benefits linked to the change. - Reassure users who wanted to subscribe.
PROCESS
Definition of the new offer with 4 key pillars. These 4 pillars were used to divide the landing page into different cards to explain the offer.
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