PASSERELLE
DE
PAYEMENT

PAYWALL

RESULTS

Conversion: subscriptions to the application. Thanks to various A/B tests, improve the conversion rate.

NEED

A paywall to access paid content on the app.

GOALS

- Summarise the subscription offer in a few slides
- Convince users to subscribe

EXAMPLE

To sum up the possible offer, we put :
- colourful images with identifiable Brut journalists,
- short, punchy sentences,
- icons representing the advantage.
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